Selling Hassles

Selling a property can have many hassles and hurdles that a Seller has to get through. Whether it is an apartment, villa or office it can be a stressful procedure from the moment you decide to sell your property, so how do you combat the difficulties to ensure a greater peace of mind. We will go through what we believe to be the best and most successful strategy for sellers based on experience and expertise.

First you have to look and find a good agent that you can trust to sell your property for you. This can be difficult as there are many agents who are money hungry and don’t care about much more. A good agent will work with you as a seller to firstly understand what your requirements are and work to fulfill these by advising you according to your situation of all the possibilities and then assisting you to pick the right option. The benefit of picking many agents is that you expose your property to the market which increases the chances of a potential buyer seeing the property. However this is greatly outweighed by the fact the buyer’s will see that the property is listed more than once and feel that the seller is desperate to sell which is the last thing you want.

With this is in mind is being Exclusive with an agent a good idea?

The question is very much dependent on the understanding you have with the agent and how he/she interprets your requirements for the property to sell. How quickly you want to sell, what market you want to target, if you need a buyer to clear your finance? Once you have narrowed down an agent that you prefer to work with what are the benefits of choosing exclusive.

Many sellers feel lost and confused as to whom to call and follow up on with clients because of the many agent they speak to. An exclusive agent can take this off the seller’s hands by ensuring that all enquires, clients, agents and interested parties are dealt with and qualified by the agent before reaching the point of a viewing or negotiation. A good agent will communicate with the owner feedback and interest received on the property regularly which helps him/her make the right decisions of the sale based on the valuable information given said agent.

 So with these points in mind how do I ensure my property is substantially exposed in the market enough to find the right buyer for the property? With an exclusive agent the agent will feel obliged to put all their hard work on selling the property so will look at advertising as premium listings and featured listings. These listings are special and are placed at the top of all searches in the major portals in Dubai and they have highlighted descriptions which ensure the buyer spots it.

Agents also have a large network of other reputable agents that the agent will work with to ensure a greater exposure for the property which means more clients and a bigger potential to sell the property. The biggest threat to a potential sale can be over exposure as this can disinterest potential buyers as they feel the seller is desperate to sell and influence the buyer to offer a lower price.

Also good agencies will advertise in print which can be very good for high end property as high end buyers are more likely to come from print advertising. A reputable agent will look at having regular print of the property on full or half page adverts which showcases the features of the property.

Advert boards and opens houses are also very successful in different parts of the world as they can showcase the best of each property which the agent can arrange on behalf of the seller to a high standard. With this in mind we believe it is a straightforward choice. Which will you choose? Get Listed Get Sold.

Source: Safura Abas

General Manager, Aston Pearl Real Estate