Selling a
property can have many hassles and hurdles that a Seller has to get through.
Whether it is an apartment, villa or office it can be a stressful procedure
from the moment you decide to sell your property, so how do you combat the
difficulties to ensure a greater peace of mind. We will go through what we
believe to be the best and most successful strategy for sellers based on
experience and expertise.
First you have to look and find a
good agent that you can trust to sell your property for you. This can be difficult
as there are many agents who are money hungry and don’t care about much more. A
good agent will work with you as a seller to firstly understand what your
requirements are and work to fulfill these by advising you according to your
situation of all the possibilities and then assisting you to pick the right
option. The benefit of picking many agents is that you expose your property to
the market which increases the chances of a potential buyer seeing the
property. However this is greatly outweighed by the fact the buyer’s will see
that the property is listed more than once and feel that the seller is
desperate to sell which is the last thing you want.
With this is in mind is being
Exclusive with an agent a good idea?
The question is very much dependent
on the understanding you have with the agent and how he/she interprets your
requirements for the property to sell. How quickly you want to sell, what
market you want to target, if you need a buyer to clear your finance? Once you
have narrowed down an agent that you prefer to work with what are the benefits
of choosing exclusive.
Many sellers feel lost and confused
as to whom to call and follow up on with clients because of the many agent they
speak to. An exclusive agent can take this off the seller’s hands by ensuring
that all enquires, clients, agents and interested parties are dealt with and
qualified by the agent before reaching the point of a viewing or negotiation. A
good agent will communicate with the owner feedback and interest received on
the property regularly which helps him/her make the right decisions of the sale
based on the valuable information given said agent.
So with these points in mind how do
I ensure my property is substantially exposed in the market enough to find the
right buyer for the property? With an exclusive agent the agent will feel
obliged to put all their hard work on selling the property so will look at
advertising as premium listings and featured listings. These listings are special
and are placed at the top of all searches in the major portals in Dubai and
they have highlighted descriptions which ensure the buyer spots it.
Agents also have a large network of
other reputable agents that the agent will work with to ensure a greater exposure
for the property which means more clients and a bigger potential to sell the
property. The biggest threat to a potential sale can be over exposure as this
can disinterest potential buyers as they feel the seller is desperate to sell
and influence the buyer to offer a lower price.
Also good agencies will advertise
in print which can be very good for high end property as high end buyers are
more likely to come from print advertising. A reputable agent will look at
having regular print of the property on full or half page adverts which
showcases the features of the property.
Advert boards and opens houses are also very successful in
different parts of the world as they can showcase the best of each property
which the agent can arrange on behalf of the seller to a high standard. With
this in mind we believe it is a straightforward choice. Which will you choose?
Get Listed Get Sold.
Source: Safura Abas
General Manager, Aston Pearl Real Estate
